OpenAI Pitches ChatGPT Ads and Codex to Marketers Ahead of IPO

OpenAI debuted at the top advertising event Cannes Lions, pitching ChatGPT ads and its Codex coding tool to marketers as part of efforts to generate multibillion-dollar ad revenue ahead of its anticipated IPO.

OpenAI Promotes ChatGPT Ads at Cannes Lions Advertising Event

Sam Altman’s artificial intelligence firm OpenAI made its debut at the world’s top advertising event Cannes Lions and pitched its ChatGPT ad business and Codex programming tool, FT reported on June 23.

The company pitches marketers with plans for contextual advertising and demos of its Codex coding tool. This would help the company diversify revenue streams ahead of a highly anticipated initial public offering (IPO).

OpenAI executives including CRO Denise Dresser and VP of Global Ads Solutions David Dugan highlighted how brands can integrate AI into their workflows. The company also showed how its AI-powered coding assistant Codex can help marketers rapidly build custom applications for creating and managing advertising campaigns.

“We’ve been very clear that this is our intention to be in this space ongoing,” Dugan said. “The revenue that we make from the ads offering is going to subsidise and grow access to information.”

The loss-making AI firm hopes to generate $100 billion from its ads business by 2030, which is about half of Meta’s current ad revenue. ChatGPT launched ads in February for users of its free and Go services.

Markets Await Its IPO After SpaceX

After Claude AI assistant’s firm Anthropic filed for an IPO, Sam Altman’s OpenAI moved to confidentially file for an IPO with the US SEC despite losses and facing lawsuits from Elon Musk.

OpenAI currently has a valuation of $852 billion, but it could reach $1 trillion by the time the IPO happens. The company has the potential to see demand similar to SpaceX IPO amid massive volume recorded in OPENAI perpetual contract trading.

Coinbase has also launched perpetual futures based on AI companies OpenAI and Anthropic. However, OPENAI futures open interest has dropped more than 7% over the past 24 hours.

This comes amid profit booking in SPCX stock. Elon Musk’s SpaceX stock fell more than 16% on Monday, but Cathie Wood’s Ark Invest purchased SPCX stock worth $32.5 million.