Tim Cook teases ‘big week’. Apple March 2026 launch to reveal budget MacBook, iPhone 17e?

Sharing a short teaser video on X, Cook wrote, “A big week ahead. It all starts Monday morning! #AppleLaunch.”

This timeline is in line with the speculation that said that Apple could be announcing a flurry of announcements from March 2 to March 4, with the final day reserved for its “special Apple Experience”.
Cook’s teaser shows the Apple logo taking shape on what looks like a Mac — perhaps the rumoured budget MacBook?

Also Read: Apple March event 2026: Budget MacBook, iPhone 17e, new iPad Air and more expected

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In his latest newsletter, Bloomberg’s Mark Gurman also noted that this low-cost MacBook is expected to be “one of the headline announcements” and that the invite hints at the colours the device will be available in.
“A new low-cost MacBook will very likely be one of the introductions. After all, the invitation includes the colors the device will launch in. Apple also wouldn’t offer hands-on time unless there was a new design to show off. And this laptop is the only thing in Apple’s imminent pipeline that actually looks new,” he wrote.According to Gurman, Apple is likely to introduce at least five products spanning hardware, software and chips — including the iPhone 17e.

Other devices expected in the coming weeks include an iPad Air powered by the M4 chip, an entry-level iPad with the A18 processor, refreshed MacBook Pro models and a new MacBook Air.

Also Read: Apple could launch touch-screen MacBook Pro with Dynamic Island this year

Fueling the buzz, stock of several Apple devices has started thinning out at retail stores, including the iPhone 16e, iPad Air, 13-inch and 15-inch M4 MacBook Air models, and the 14-inch and 16-inch MacBook Pro variants powered by M4 Pro and M4 Max chips. A number of Apple Watch bands are also in short supply — a pattern typically seen ahead of a spring colour refresh.

If these products don’t debut between March 2 and March 4, Gurman says they likely won’t be far off. Either way, Apple seems poised for one of its busiest spring refresh cycles in recent years — albeit without the fanfare of a traditional keynote.