Over the years, it became a multi-day global sale event with huge discounts and deals. In 2025, it’s a 4-day sale, the longest Prime Day so far, as per the report.
What is Prime day?
It’s a special sale where only Amazon Prime members can get exclusive deals. You can get deals on electronics, clothing, home stuff, beauty products, and Amazon devices like Echo and Fire TV.
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In 2024, people spent $14.2 billion during Prime Day worldwide. To shop, you need to be a Prime member. It costs $14.99/month or $139/year, but there’s a free 30-day trial, as mentioned in the report by Yahoo Finance.
Do you really save money on Prime Day?
Yes, many deals are real, especially on things like Apple AirPods, laptops, robot vacuums, and smart devices. People have saved between 30% to 70% on some items. Amazon products like Kindles, Fire TVs, Echo Dots usually have the biggest discounts, as mentioned in the report by Yahoo Finance.
In 2023, the total savings on discounted prices was about $2.5 billion. So if you’re buying something you actually need, you can save a lot.
But be careful: Not all deals are good
Some deals look big because of “price anchoring” — sellers show fake high prices to make discounts look bigger. Sometimes the “sale” price is just the regular price it had before a fake increase, as stated by Yahoo Finance.
Flash sales and countdown timers can make you buy things you don’t really need. If you buy something you weren’t planning to, you’re not really saving.
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How to save the smart way on Prime Day
Make a wish list of what you really want before shopping. Set a spending limit so you don’t go over your budget. Use Amazon’s new personalized deal tools like “Top deals for you” and “Customers’ Most-Loved” to find what fits you best, as per reports.
Try Subscribe and Save if you buy the same items often — it can give extra discounts. Compare prices with Walmart, Target, and Best Buy before buying — they also offer deals during Prime Day, as per the Yahoo Finance report.
FAQs
Q1. When is Amazon Prime Day 2025?
Amazon Prime Day 2025 is from July 8 to July 11 across 26 countries.
Q2. Do you really save money on Prime Day deals?
Yes, if you shop smart and buy what you need, many Prime Day deals offer 30% to 70% off.