Market players must put ID info in social media posts: Sebi

Mumbai: The Securities and Exchange Board of India (Sebi) has asked all market intermediaries to prominently disclose their registered name and registration number on social media platforms while posting any securities market-related content.

“With the rapid increase in the use and acceptance of social media, a need is felt to distinguish content related to the securities market uploaded/posted by regulated entities and their agents on SMPs (social media platforms) from the contents uploaded/posted by other unregistered persons,” Sebi said in a circular on Thursday.

This would enable investors to identify that the content on the social media platform is uploaded by a Sebi-regulated entity or its agent, “thus ensuring ease of investments for investors in the securities market,” it said.
The new rule will come into effect from May 1, for all content uploaded on or after the effective date, Sebi said.