Lil Poppa’s net worth Jacksonville rapper’s income: How much was Lil Poppa worth when he died at 25? Here’s the estimated net worth, earnings, and wealth the CMG rapper Janarious Mykel Wheeler left behind
Those numbers tell only part of the story. The real financial picture of Lil Poppa is one of accelerating momentum that was cut short before it reached its ceiling. His YouTube channel had accumulated over 602 million total video views across 137 uploaded videos. His Spotify catalog was generating an estimated 184,316 daily streams across 247 million total plays. His most recent national tour — 20 cities, closing in Jacksonville — was the biggest revenue-generating run of his career. A spring 2026 album was in production. A New Orleans show was booked for March 21.
At 25, Lil Poppa was not at the peak of his earning power. He was building toward it. The financial trajectory ended mid-climb.
Lil Poppa Net Worth at Death
Net worth estimates for independent and mid-tier hip-hop artists are notoriously difficult to pin down precisely. They are educated assessments based on public data — streaming payouts, touring revenue, label deal structures, merchandise sales, and social media monetization — not audited financial statements.
Multiple entertainment finance sources estimate Lil Poppa’s net worth at between $1 million and $5 million as of 2025. The most specific estimate from biographical finance databases puts the figure at approximately $1.5 million. A separate estimate from a different analytics source cites $3 million for 2024. The range is wide because his income streams were diverse and his label deal terms — like all CMG contracts — are not public record.
What is not in dispute is the direction. His net worth was growing, not static. Each project added to the catalog. Each tour added to the live revenue base. Each year of streaming added to the royalty pipeline. He was a 25-year-old artist with five albums behind him, a major label distribution deal, and a fanbase that was actively expanding at the time of his death.
How Lil Poppa Made His Money
Lil Poppa’s income came from six primary sources. Each one was growing at the time of his death. Streaming royalties were the foundation. His Spotify catalog of 247 million total plays generates income through per-stream royalty rates. At Spotify’s average payout of approximately $0.003 to $0.005 per stream, 247 million total streams translates to an estimated $740,000 to $1.2 million in cumulative Spotify royalties across his career — before label splits and management fees. His daily stream count of 184,316 was generating ongoing royalty income every single day.
YouTube was the second major pillar. His channel had 602 million total video views across 137 videos and 757,000 subscribers at the time of his death. Analytics platforms estimated his YouTube channel was generating approximately $15,300 per month — around $183,600 annually — from advertising revenue alone. That figure does not include sponsored content or brand integration deals. His music video for “Eternal Living” alone had accumulated over 20 million views.
Touring was his highest single-event revenue source. His 20-city Almost Normal Again national tour in 2025 — covering New York, Chicago, Houston, Atlanta, and closing in Jacksonville — was his largest headline run. Mid-tier rap artists on national headline tours of this scale typically gross between $500,000 and $1.5 million per tour before expenses. The exact figure for his tour is not public record, but the scale of the run was the biggest of his career.
His CMG label deal with Interscope distribution provided advance payments, recording budgets, and marketing support. Label advance figures for CMG signings at Lil Poppa’s level are not public, but artists signed to CMG at comparable career stages have historically received advances in the $200,000 to $500,000 range.
Merchandise sales through his online store contributed additional revenue. Brand partnerships and endorsements — sneaker brands and local business collaborations referenced in biographical profiles — added further income. His Instagram following of over 270,000 and his verified artist status made him an attractive partner for regional and national brand deals.
Lil Poppa’s Earnings Year by Year
The year-by-year revenue data from public analytics platforms charts a career that was building consistently across seven years.
In 2019 — the year of Under Investigation 2 and his Interscope signing — his estimated platform revenue was $22,200. That was the starting line. In 2020, it grew to $74,800. In 2021 — the year of Blessed, I Guess and his Billboard 200 entry — it climbed to $92,400. In 2022 — the year of his CMG signing and the birth of his son PJ — it reached $124,900, his highest annual figure to that point.
2024 saw another peak at $115,200. The 2025 figure of $31,600, as estimated by one analytics platform, reflects streaming revenue only and does not capture touring, merchandise, or label income — all of which grew significantly in the Almost Normal Again cycle.
These platform estimates are conservative baselines, not total income figures. They capture YouTube and streaming ad revenue. They do not capture the touring money, the label advances, the merchandise, or the brand deals. The real annual income figures were substantially higher across every year cited.
Lil Poppa’s CMG Deal
In 2022, Yo Gotti signed Lil Poppa to Collective Music Group — distributed through Interscope Records. That deal was not just a financial transaction. It was a structural upgrade to everything Lil Poppa was building.
CMG provided access to Interscope’s distribution infrastructure, marketing budgets, and industry relationships. It gave Lil Poppa the resources to record at professional facilities, shoot high-quality music videos — his “Eternal Living” video has over 20 million YouTube views — and book larger venues on national tours. It also connected him to CMG’s artist network, leading to collaborations with Yo Gotti, Moneybagg Yo, Mozzy, and EST Gee that added millions of streams to his catalog.
The CMG signing in 2022 directly correlates with his highest annual revenue figure of $124,900 in the same year. It also set the stage for the five-city tour growth, the Billboard 200 presence, and the national profile that defined his career from 2022 onward.
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